
Better Business Cases™ Foundation
- For aspiring and practising Project Professionals
- Join over 20,000 professionals in securing funding and buy-in for change projects
- Enhance your confidence and skills to become an expert in crafting effective Business Cases
- Qualify and validate your skills with the support of expert Tutors, Study Coaches, and Recruitment Advisors
Better Business Cases™ Foundation
Did you know that a staggering 70% of projects fail to meet the expectations of customers and key stakeholders? The primary reason behind many of these failures can be traced back to an ineffective business case! A business case serves as the foundation for initiating a project or task, and its quality directly impacts project success.
With Better Business Cases™ Foundation certification, you will gain the knowledge and skills to effectively analyse, evaluate, and articulate the value and feasibility of proposed projects. You will become adept at aligning business objectives with investment decisions, identifying optimal solutions, and presenting compelling justifications that secure stakeholder buy-in.
By earning this certification, you will significantly enhance your ability to make informed and strategic decisions, ensuring the success of projects and driving organisational growth and profitability. Position yourself as a trusted authority in developing persuasive business cases that lead to tangible outcomes with Better Business Cases™ Foundation and transform your approach to decision-making.

Why study with us?
- Stay motivated and manage your time effectively through regular one-to-one follow-ups with your certified Tutor and Study Coach
- You have 24/7 access to your online courses, so you can study at your own pace and save on travel costs (plus an exclusive AI Tutor Bot for round-the-clock questions)
- Your official certification means that your experience is validated through industry-recognised material and highly valued in the UK (and the world!)
- Your Exam Simulator will prepare you for your official exam by providing all the conditions for sitting and passing your exam successfully, as well as your end-module quizzes
- A Simulated Project Assignment gives you the opportunity to virtually shadow a Project Manager and gain real-world, practical experience
- Your Student Community Forums give you the opportunity to share questions, ideas, and knowledge with other professionals studying this certification
- Your CV and LinkedIn profile will receive complete makeovers from your Recruitment Advisor to make sure you maximise your chances of securing rewarding opportunities
- Career and recruitment support gives you advice on how to secure and succeed in job interviews, including mock interviews and exclusive interview preparation tailored toward your prospective company and role
- Your expert Career Consultant will help you choose the right certification, and combine it with strategic guidance to make sure you achieve success in your professional journey
Avoid the negative effects of making the wrong decision about your development journey, have an open Q&A with an expert.
What’s included?
- Consultation with a Career Consultant to corroborate your course choice
- Unlimited, 12-month access to the Better Business Cases™ Foundation Course
- Official Better Business Cases™ Foundation Exam
- Certified Tutor to provide assistance with course queries
- Access to a full Support Team for assistance with examination, notes, and study queries
- A professional CV rewrite
- A LinkedIn profile overhaul to maximise your new networking opportunities
Certification: Better Business Cases™ Foundation
Vendor: APMG International
Course prerequisite: There are no formal prerequisites to study this qualification
Study time: 20 – 30 hours
Certification details
ITonlinelearning is partnered with ILX, a verified APMG International Accredited Training Organisation (ATO), which means that this certification has been rigorously assessed and approved to meet industry standards.
Accrediting body
This certification is accredited by the APM Group, otherwise known as APMG International: a leading accreditation and exam institute.
Certification expiry
This certification does not expire and is thus a fantastic building block for your project management portfolio.

We are an Accredited Training Organisation (ATO) for the UK’s most esteemed learning providers
Our courses have been developed in collaboration with industry-leading experts and are created by ITonlinelearning for you, exclusively.
Better Business Cases™ Foundation
What You Will Learn
You will gain the knowledge and skills to effectively analyse, evaluate, and articulate the value and feasibility of proposed projects.
Introduction & Overview
You will learn the fundamental concepts and principles of developing effective business cases, including the rationale, structure, and components necessary to create persuasive justifications for project initiation and investment decisions.
Strategic Outline Case
You will learn how to develop a strategic outline case, including understanding the key components, techniques, and considerations involved in creating a high-level justification for a project.
Business Case – Part 1
You will learn how to create the outline business case, which involves identifying and evaluating alternative options, conducting a cost-benefit analysis, and assessing the overall feasibility and viability of the proposed project.
Business Case – Part 2
You will learn the techniques and methodologies for developing the outline business case in its entirety. This includes evaluating financial and non-financial benefits, assessing risks and dependencies, and creating a compelling case for investment and decision-making.
Full Business Case
You will learn how to develop a comprehensive full business case, encompassing all necessary elements and considerations, including detailed financial analysis, risk assessment, and stakeholder engagement strategies.
Your Success is Assured
Expert Career Consultants
Our expert Career Consultants select qualifications that align perfectly with your aspirations by collaborating with you to identify your desired end-goal.
Certified Tutors
Our certified Tutors are there to assist you with course questions, exam queries, and revision so you have all the support you need to ace your exams.
Study Coaches and Mentors
Your Study Coach and Mentor is dedicated to guiding and supporting you throughout your journey by providing motivation, encouragement, and monitoring progress.
Experienced Recruitment Advisors
Your Recruitment Advisor will provide you with the tools you need to succeed, like an industry-oriented CV, Linkedin profile overhaul, and exclusive resources.
The Key to Your Success
Your Expert Career Consultant has received extensive training in the solutions we offer, and they understand that making the wrong choice can have a negative impact on your career, and overall well-being. They’re here to:
- Get to know you, your goals, and your experience
- Help you through the best options for you
- Make sure you choose the right path: financially, psychologically, and professionally.
Career and Progression Prospects
Project Management is used in a plethora of sectors, but here are a few roles you’re qualified to explore with this certification:
Senior Responsible Owners (SROs)
Programme Directors
Directors
Project Managers
Project Team Members
Proposal Officer

Why Choose ITonlinelearning?
You will benefit from our perfected learning & development formula by enjoying support that forms the crux of our values and mission. Our TrustScore of 4.9 has remained consistent with thousands of 5-star reviews, so we’re happy to report that our customers agree.
When we say accredited, we mean that official experts from our licensed organisations have evaluated and approved our training material to ensure it meets their refined standards. These qualifications thus make you a credible and reliable professional.
There is no one-size-fits-all approach to achieving personal and professional goals. You deserve career consulting and employability advice tailored toward your specific skills, experience, and aspirations – luckily, this is our forte.
To drive your success forward to the finishing line of your goals, our team comprises of professionals available at the press of a button to provide clarity on questions you have regarding your exam booking and preparation, portal and logins, assignments, as well as quizzes. You can also access one-to-one Tutor and Mentor Support so that your queries can be resolved swiftly and comprehensively. Our Tutors are experienced and certified in their fields, too!
Your certification will provide you with a significant competitive advantage by validating your skills and knowledge – with that, you can either contribute toward your current company or grow in another one.
You shouldn’t have to sacrifice your lifestyle in order to advance your skills. With your development at the forefront of our mission, we have personalised financing options so that you can live comfortably whilst investing in your future.
Projecting Your Salary
We want to help you achieve the best outcome in your studies so that you can flourish in your selected development pathway.
per year
Project Officer
per year
Project Manager
per year
Programme Director
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Better Business Cases™ Foundation
Frequently Asked Questions
You have questions, and we have all the answers
The Better Business Cases™ Foundation certification provides individuals with the knowledge and tools to effectively analyse, evaluate, and communicate the value and feasibility of proposed projects. It equips professionals with the skills to develop persuasive business cases that align with strategic objectives, secure stakeholder buy-in, and drive successful project outcomes.
The Better Business Cases™ Foundation certification is designed for professionals involved in project and programme management, including Senior Responsible Owners (SROs), Project Managers, Programme Directors, Directors responsible for successful project delivery, and individuals tasked with developing business cases for investment. It is also beneficial for officers involved in reviewing investment proposals.
The Better Business Cases™ Foundation certification is assessed and awarded by means of an examination. This exam comprises of 50 multiple choice questions (meaning you will have to select your answers from the options you are provided with). Your exam will be 40 minutes long, and you will be required to score 50% (25 out of 50) or higher in order to pass. This is a closed-book exam.
Completing the Better Business Cases™ Foundation certification will provide you with valuable skills and knowledge to effectively analyse, evaluate, and communicate the value and feasibility of proposed projects. You will learn to align business objectives with investment decisions, identify optimal solutions, and present robust justifications that secure stakeholder buy-in. This certification will enhance your ability to make informed and strategic decisions, ensuring the success of projects and driving organisational growth and profitability. It establishes you as a trusted authority in developing persuasive business cases that lead to tangible outcomes and business success.
This certification does not expire and is thus a fantastic building block for your portfolio!