The ISMM (Institute of Sales & Marketing Management) U304 course will focus on customer groups. This includes the identification of different customer groups, understanding their motivations, attitudes and behaviours as well as gaining an understanding of the importance of the grouping and segmenting of customers.
UNDERSTANDING CUSTOMER SEGMENTATION AND PROFILING
|Awarding Body: ISMM|
|32 guided learning hours|
|Required: Internet and Email|
|Type: Online Course|
Overview of this Understanding Customer Segmentation and Profiling Course
What you will learn
During the ISMM U304 course, students will be taught the following:
Effectively identify customer groups
How to accurately profile existing customer groups
Correctly identify behaviours, attitudes and motivations of existing customer groups
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Course Certification Details
Understanding Customer Segmentation and Profiling Course Assessment
There is no exam to be written for the the ISMM U304 course. Instead of an exam, you will need to complete targeted, written assignments during the course. All assessments will be verified by the ISMM.
Understanding Customer Segmentation and Profiling Course Requirements
There are no educational requirements to study the ISMM U304 training course, but will have to be working in a sales environment.
Is the Understanding Customer Segmentation and Profiling course for me?
Career Path Opportunities
The ISMM Understanding Customer Segmentation and Profiling course is suited for anyone looking to work in any of the following roles:
- Head of Sales
- Sales Manager
- Sales Assistant
- Marketing Analyst
- Sales Analyst
- Sales Representative
- Marketing Specialist
Frequently Asked Understanding Customer Segmentation and Profiling Course Questions
QUESTION How many QCF credits will I receive towards my diploma?
The ISMM U304 course will earn you 4 QCF credits on completion.
QUESTION How many hours will I need to dedicate to this course?
You will need to set aside approximately 32 hours to complete the ISMM U304 course.
QUESTION Will I be able to study this course from home?
Yes. You will be able to study the ISMM U304 course online from the comfort of your home.
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