Digital Marketing Institute Course
Digital Marketing Institute Course
Overview of this Course Package
The Digital Marketing Institute is a member of the Industry Advisory Council, which includes the likes of Google, Facebook, Twitter and LinkedIn. These marketing giants have developed one of the most recognised qualifications to date, the Professional Diploma in Digital Marketing. This perfect mix of industry experts from leading companies, has led to a digital marketing certification that is based on years of experience and current industry trends. This certification course has been tailored to those wanting to obtain the key knowledge and specialist skills that are required to perform in the role of a Digital Marketer. Upon completion you will be able to claim the title of a Certified Digital Marketing Professional, which will give you the edge to lead a successful career in Digital Marketing.
Validated within these companies
The syllabus from the Professional Diploma in Digital Marketing Course was created to provide you with all of the skill sets required to become a competent Digital Marketer.
- Module 1: DM Foundations
- Module 2: Web Optimisation
- Module 3: Content Marketing
- Module 4: Social Media Marketing
- Module 5: Search Optimisation
- Module 6: Paid Search
- Module 7: Display & Video Advertising
- Module 8: Email Marketing
- Module 9: Analytics
- Module 10: Digital Strategy
" The knowledge I gained at the Digital Marketing Institute has helped me to get my position as a Marketing Manager. I am now working for one of the largest international companies! "
J. Patel – LinkedIn
Your Benefits Unmatched
Take a look at the video below to find out more about the various benefits that you will receive when studying towards your career in digital marketing.
Your 5 Star Support Team
Meet your friendly support team
“I strive to ensure that you receive the very best student support possible and are not only supported, but encouraged along your training journey.”
“My goal is to assist you with any queries, advice and career guidance. I will take this one step further by reviewing your CV in an effort to ensure that you put your best foot forward.”
“You can count on my support, guidance and advice throughout your DMI training journey.”
What will I gain from this course:
By the end of this course, you will have various skills in order to become a competent Digital Marketer
You will be able to use industry standard tools such as Analytics and Adwords to start your marketing campaigns and have the ability to analyse marketing data such as keywords and digital advertising performance.
Learn to manage social media marketing campaigns and create display and remarketing ads on various social media platforms. You will be able to identify goals for social marketing channels and analyse metrics for distributions.
Understand the concepts and ranking factors for web optimisation. You will be able to use strategies to perform keyword research and processes to optimise web performance to increase your results in Google search rankings.
Have an understanding of the concepts and performance indicators for paid search campaigns. You will be able to establish what the differences are between organic and paid searches as well as have the knowledge of what impacts both search avenues have on web traffic conversions.
The world of email marketing has provided good results for many organisations and continues to do so. This course will provide you with the ability to create strategies for email marketing campaigns as well as analyse performance by testing and optimising these campaigns.
You will learn a wide range of additional skills as well as provide you with a great foundation to fast track your digital marketing career. Our team will go over an above this to ensure that you land a role as a digital marketer by providing you will other bespoke career-based services.
How do I start?
In order for you to start your new career in digital marketing, all you need to do is register or speak to one of our Course Advisors. If you would like to read about the course, download the course prospectus.
Still have a question?
Please get in touch with us if you have any other questions.
Is the DMI certification recognised?
The Professional Diploma in Digital Marketing is an internationally recognised certification. It is one of the primary digital marketing qualifications that are sought by prospective employers and is backed by the highly respected Digital Marketing Institute Accreditation.
How will I be assessed on my knowledge from the DMI Course?
Once you have completed the course you will be assessed by taking a computer-based three-hour exam at one of the Pearson Vue centres which are located at various locations around the globe.
Are there any prerequisites prior to taking the DMI Course?
The DMI Course is a foundation-level qualification and is tailored to beginners. There are no prerequisites for the Professional Diploma in Digital Marketing Course
Who is the DMI Course best suited to?
Anyone that is interested in learning Digital Marketing skills will benefit from the DMI Course. The DMI Course is perfectly suited to anyone wanting to start their career in the field of digital marketing.