DMI Content Marketing
Content marketing is an essential skill for any professional or department within an organisation. Want to bring more visitors to your website, grow your social media reach, and improve your business?
This bite-sized certificate will provide you with the skills and knowledge you need to create content that effectively increases your audience!
Once completing their DMI Content Marketing certificate, many of our students have benefitted from completing the DMI Professional Diploma in Digital Marketing to achieve the world’s most recognised Digital Marketing Diploma. Alternatively, our Digital Marketing Career Programme is the preferred route for students looking to kickstart their careers as Digital Marketing Professionals.
Why study with us?
- Stay motivated and manage your time effectively through regular one-to-one follow-ups with your certified Tutor and Study Coach
- You have 24/7 access to your online courses, so you can study at your own pace and save on travel costs
- Your official certification means that your experience is validated through industry-recognised material and highly valued in the UK (and the world!)
- Your CV and LinkedIn profile will receive complete makeovers from your Recruitment Advisor to make sure you maximise your chances of securing rewarding opportunities
- Career and recruitment support gives you advice on how to secure and succeed in job interviews, including mock interviews and exclusive interview preparation tailored toward your prospective company and role
- Your expert Career Consultant will help you choose the right certification, and combine it with strategic guidance to make sure you achieve success in your professional journey
Avoid the negative effects of making the wrong decision about your development journey, have an open Q&A with an expert.
What’s included?
- Consultation with a Career Consultant to corroborate your course choice
- Unlimited, 3-month access to the DMI Associate Certificate in Content Marketing Course
- Official DMI Associate Certificate in Content Marketing Assessment
- Access to a full Support Team for assistance with assessment and study queries
- Module quizzes, final quizzes, and assessment preparation curated for your development by marketing professionals
- Free DMI Power User Membership including premium content, additional free courses, a community of professionals, CPD tracking, and webinars
- A professional, industry-oriented CV rewrite*
- A LinkedIn profile overhaul to maximise your new networking opportunities*
Certification: DMI Associate Certificate in Content Marketing
Vendor: Digital Marketing Institute
Course prerequisite: There are no formal prerequisites to study this qualification
Study time: 10 hours
Key learning objective: Through this certification, you will gain an understanding of SEO marketing concepts and practices, including conducting keyword research, creating effective content, connecting with target audiences, measuring content performance, promoting content through various channels, and conducting regular content audits to ensure ongoing optimisation.
*Value-added service that can be added at an additional cost
Certification details
ITonlinelearning is a verified DMI Authorised Partner (AP), which means that this certification has been rigorously assessed and approved to meet industry standards.
Accrediting body
The Digital Marketing Institute (DMI) is renowned as the global standard in digital marketing education, offering a range of courses and certifications to help professionals master the latest skills and techniques in the field. A popular option for those looking to upskill quickly are DMI’s Short Courses.
From email marketing and content strategy to mobile marketing and search engine optimisation, DMI’s Short Courses cover a wide range of topics, allowing you to choose the area that’s most relevant to your career. They are packed with expert insights, practical knowledge, and real-world case studies, ensuring you get the very best in digital marketing education. Plus you can learn at your own pace, making them the perfect choice for busy professionals.
DMI Short Courses can also earn you credits towards a full certification, allowing you to continue your learning and expand your skill set even further!
Certification expiry
Once you have completed your DMI qualification, it stays with you for life! You need not renew or re-certify once obtaining your qualification.
We are an Accredited Training Organisation (ATO) for the UK’s most esteemed learning providers
Our courses have been developed in collaboration with industry-leading experts and are created by ITonlinelearning for you, exclusively.
DMI Associate Certificate in
Content Marketing
What You Will Learn
Personas and SEO Strategy
This unit covers the basics of creating personas, which are fictional representations of a brand’s target audience. It also covers how to use those personas to create an SEO strategy that is tailored to the specific needs and interests of that target audience. It covers how to research, create, and use personas to drive website traffic and improve search engine ranking.
Keywords, SEO, and Voice Search
This unit covers the basics of keywords research, selection and optimisation for SEO. It covers how to use keyword research tools, such as Google’s Keyword Planner, to identify relevant keywords for a website and how to optimise website content for those keywords. It also covers how to optimise website for voice search, including how to create content that answers questions and how to use structured data to improve visibility on voice-enabled devices.
Creativity and Storytelling
This unit covers the importance of creativity and storytelling in content marketing. It covers how to use storytelling techniques, such as hero’s journey and the inverted pyramid, to create engaging and persuasive content that resonates with target audience. It also covers how to use various forms of content, such as video, infographics, and interactive content, to capture the attention of target audience and keep them engaged.
Channel Promotion and Collaboration
This unit covers the basics of promoting and distributing content across different channels, such as social media, email, and influencer marketing. It covers how to use social media platforms to promote content, how to use email marketing campaigns to drive traffic to a website, and how to collaborate with influencers to reach new audiences. It also covers how to measure the performance of these channels and how to optimise them for better results.
Measuring Performance
This unit covers how to measure the performance of content marketing campaigns and how to use data and analytics to optimise content for better results. It covers how to use various analytics tools, such as Google Analytics, to track website traffic, engagement and conversions, how to use social media analytics to track engagement and reach, and how to use email marketing analytics to track open and click-through rates. It also covers how to use A/B testing and other optimisation techniques to improve the performance of content marketing campaigns over time.
Your Success is Assured
Expert Career Consultants
Our expert Career Consultants select qualifications that align perfectly with your aspirations by collaborating with you to identify your desired end-goal.
Certified Tutors
Our certified Tutors are there to assist you with course questions, exam queries, and revision, so you have all the support you need to ace your exams.
Study Coaches and Mentors
Your Study Coach and Mentor is dedicated to guiding and supporting you throughout your journey by providing motivation, encouragement, and monitoring progress.
Experienced Recruitment Advisors
Your Recruitment Advisor will provide you with the tools you need to succeed, like an industry-oriented CV, LinkedIn profile overhaul, and exclusive resources.
The Key to Your Success
Your Expert Career Consultant has received extensive training in the solutions we offer, and they understand that making the wrong choice can have a negative impact on your career, and overall well-being. They’re here to:
- Get to know you, your goals, and your experience
- Help you through the best options for you
- Make sure you choose the right path: financially, psychologically, and professionally.
Career and Progression Prospects
Content Marketing is used in all sectors, but here are a few roles you’re qualified to explore with this certification:
Content Writer
Copywriter
Content Marketing Assistant
Content Marketing Executive
Why Choose ITonlinelearning?
You will benefit from our perfected learning & development formula by enjoying support that forms the crux of our values and mission. Our TrustScore of 4.9 has remained consistent with thousands of 5-star reviews, so we’re happy to report that our customers agree.
When we say accredited, we mean that official experts from our licensed organisations have evaluated and approved our training material to ensure it meets their refined standards. These qualifications thus make you a credible and reliable professional.
There is no one-size-fits-all approach to achieving personal and professional goals. You deserve career consulting and employability advice tailored toward your specific skills, experience, and aspirations – luckily, this is our forte.
To drive your success forward to the finishing line of your goals, our team comprises of professionals available at the press of a button to provide clarity on questions you have regarding your exam booking and preparation, portal and logins, assignments, as well as quizzes. You can also access one-to-one Tutor and Mentor Support so that your queries can be resolved swiftly and comprehensively. Our Tutors are experienced and certified in their fields, too!
Your certification will provide you with a significant competitive advantage by validating your skills and knowledge – with that, you can either contribute toward your current company or grow in another one.
You shouldn’t have to sacrifice your lifestyle in order to advance your skills. With your development at the forefront of our mission, we have personalised financing options so that you can live comfortably whilst investing in your future.
Projecting Your Salary
We want to help you achieve the best outcome in your studies so that you can flourish in your selected development pathway.
per year
Copywriter
per year
Content Writer
per year
Content Marketing Director
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DMI Associate Certificate in Content Marketing
Frequently Asked Questions
You have questions, and we have all the answers
The Content Marketing course contains approximately 10 hours of course material or content. How long it takes to complete will rely on each student as learning abilities may vary.
Anyone is eligible to take this Associate Certificate as there are no prerequisite qualifications you need to achieve. If you are looking to gain further insight into content marketing or if you fill a role in business, marketing, product management, or are an entrepreneur, this is a fantastic starting point for you!
This certificate is assessed and awarded by means of an online exam with 40 questions. The format is a multiple-choice style, and you can complete this from home.
Of course – 88% of DMI members are working at senior or management level! This is based on a survey of over 1,296 DMI members.
