DMI Pro
Professional Diploma in Digital Marketing
Stay relevant and advance your career with the world’s leading Digital Marketing Diploma, developed by industry experts. Acquire in-demand skills and practical knowledge at a professional level, covering digital strategy, social media, AI, PPC, email marketing, and more. Become a certified professional, demonstrating industry-aligned skills that drive business success.
How can a DMI Certification accelerate your career?
£9k
Salary Increase
Graduates got an average £9k salary increase after completing a DMI course.*
86%
More Employable
Graduates got an average €11k salary increase after completing a DMI course.*
79%
Promoted
Graduates got an average €11k salary increase after completing a DMI course.*
*2022 Graduate Survey. ** 2024 Chief Marketing Officer Survey
By the Industry, For the Industry
DMI Pro is designed and continually updated with input from the DMI Global Industry Advisory Council, featuring some of the world’s most influential marketers. This ensures the course content and curriculum align with the latest trends, practical skills, tools, and best practices in the industry. Download a course brochure to explore the content and modules further.
DMI Pro Learning Outcomes
What You Will Learn
Digital Marketing in the Era of AI
Harness the potential of digital marketing in the age of Artificial Intelligence (AI). Explore key concepts, digital channels, and AI tools to gain industry insights and set clear marketing objectives. Gain a 360-degree view of your customers and learn how to connect more effectively throughout the buyer journey.
Content Marketing
Master content marketing with a persona-focused, data-driven approach. Learn how to create, curate, and amplify content, extend its value, and measure success using AI-powered insights.
Social Media Marketing
Identify the best social platforms for your business and discover tactics to grow and engage your target audience. Learn how to create impactful paid social campaigns and leverage analytics data to enhance your social commerce strategy and drive sales.
Search Engine Optimisation (SEO)
Search Engine Marketing is all about reaching and maintaining a spot on the first page of Google or SERPs! Learn how to be strategic in your SEO, from keyword research to technical, on-page, and off-page optimisation. Measure SEO success with key metrics like keyword rankings, organic traffic, and website conversions, and understand how AI is reshaping search engine marketing.
Paid Search (PPC) and Display Advertising
Use PPC advertising to reach high-intent consumers searching for products or services like yours. Master budgeting, strategic bidding, and crafting compelling ads, while leveraging YouTube and display ads with new AI features and campaign types.
Email Marketing
Your email list is one of your greatest assets. Discover essential tools and techniques to harness the power of automation and streamline your email campaigns. Learn how to optimise everything from subject lines to layout, and overcome delivery challenges effectively.
Professional Skills for Digital Marketers
Successful marketers understand that professional skills are just as vital as technical ones. In this module, you’ll learn project management techniques, apply agile thinking, boost creativity, and refine strategic thinking, alongside practical skills like problem-solving and time management.
Website Optimisation and eCommerce
Learn the crucial role of the buyer’s journey and user experience (UX) in building effective websites. Create seamless customer interactions and drive e-commerce success with an efficient customer service solution. Use the right metrics to track, measure, and optimise website performance.
Analytics with Google Analytics 4 (GA4)
Utilise GA4 to extract maximum insights from your marketing data, while adhering to best practices for data collection, consent, and privacy. Learn how to set up and configure GA4, leveraging AI-enhanced features to analyse performance, track customer conversion journeys, and effectively monitor digital campaigns.
Digital Marketing Strategy
Learn how to plan and implement a successful digital marketing strategy. Conduct research to inform channel selection, messaging, and personas, set objectives and KPIs, create a budget, and develop a creative strategy that engages your audience.
Bonus Content: DMI Membership Hub
Home of Hands-on Learning
When you enrol in this course, you’ll become a DMI Professional Member and gain FREE access to DMI Premium Resources (worth €150). Our Membership Hub is a centre for practical tools and your go-to platform for continuous learning in bite-sized formats. Toolkits, templates, webinars, and expert walkthroughs will help you implement your learning easily and create immediate business impact.
Templates & Toolkits
AI Tools
Download a brochure to learn more about this course and the benefits of DMI Membership.
300,000+ members trust DMI to power up their careers
Gain the skills needed to stay relevant in an ever-evolving digital world.
Acquire all the essential and latest digital marketing skills (including AI) with DMI PRO. We provide the most current industry insights by continually updating our courses to reflect industry changes and new developments. Delivered by experienced professionals, we ensure you receive the most up-to-date and relevant learning available.
What’s the latest?
Who’s this for?
This Digital Marketing Program is aimed at:
What’s included?
Practical Skills, Premium Resources,
and Industry Network
Instant Access to Your Course
Gain immediate access to the latest course content, updated to reflect current trends and industry developments, from AI to GA4. Learn anytime, anywhere with our flexible learning experience platform
A Globally Recognised Certification
Earn a globally recognised certification, valued by employers, to advance your digital marketing career.
DMI Professional Membership
Premium resources, including toolkits and templates crafted by leading industry experts, to help you apply your learning effectively. Get inspired by the latest case studies, articles, and industry reports.
Connect with the Industry
Connect with over 300,000 industry professionals in the DMI Network to ask questions and share ideas.
Continuous Professional Development (CPD)
Comprehensive CPD activities for continuous learning, from live webinars to micro-lessons. Earn and record CPD credits to keep your skills and certification current.
Skills Test & Practice Exams
Measure your skills against industry standards and receive a detailed skills assessment report for areas such as digital strategy and SEO. Prepare for the certification exam with our practice exam to know what to expect.
The DMI Student Support Team
With a support team available to assist you, we ensure you’re never alone throughout your online learning journey.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable, and, most importantly, bring current industry expertise to the course.
Support Team
No matter what you need, our support team is ready to help whenever you need them.
DMI Pro Diploma
Frequently Asked Questions
You have questions, and we have all the answers
This course includes approximately 31 hours of content, which you can complete within up to 24 weeks. You have the flexibility to access the course material anytime, anywhere. The average completion time is between 8 to 10 weeks.
The assessment is a two-hour exam with 120 questions, including multiple choice, matching, and drag-and-drop formats.
The exam is divided into three sections, and candidates must achieve a minimum of 60% to pass. The examination fee is included in the course price, but any re-sits due to failed attempts will incur a fee.
This diploma is recognised globally.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world.
The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.
By earning this digital marketing diploma, you will:
– Understand the significance of digital marketing strategies and master the use of AI in digital marketing, social media, content marketing, and email marketing.
– Learn how to integrate digital channels and leverage SEO, PPC, and display advertising to boost rankings and drive traffic.
– Gain proficiency in using GA4 to analyse complex data for insights, and develop professional skills to excel in your role.
