DMI Professional Diploma in Digital Marketing

  • For aspiring and practising Digital Marketing professionals
  • Earn the world’s most recognised Digital Marketing Diploma accredited by the Digital Marketing Institute (DMI)
  • Climb the ranks of credible Digital Marketing specialists to boost your career and progression prospects
  • Qualify and validate your skills with the support of expert Tutors, Study Coaches, and Recruitment Advisors
  • This field is for validation purposes and should be left unchanged.

    DMI Professional Diploma in Digital Marketing

    Are you ready to become a digital marketing expert? Look no further than the DMI Professional Diploma in Digital Marketing – the world’s most recognised digital marketing diploma.

    This diploma is perfect for anyone, from complete beginners seeking a career in digital marketing to experienced marketers looking to validate their knowledge. As for business owners, it’s an essential tool to stay ahead of the competition!

    Enrol on the DMI Professional Diploma in Digital Marketing to take the first step towards becoming a digital marketing leader. Alternatively, our Digital Marketing Career Programme is the preferred route for students looking to kickstart their careers and thrive as digital marketing professionals.

    Why study with us?

    • Stay motivated and manage your time effectively through regular one-to-one follow-ups with your certified Tutor and Study Coach
    • You have 24/7 access to your online courses, so you can study at your own pace and save on travel costs
    • Your official certification means that your experience is validated through industry-recognised material and highly valued in the UK (and the world!)
    • Your CV and LinkedIn profile will receive complete makeovers from your Recruitment Advisor to make sure you maximise your chances of securing rewarding opportunities
    • Career and recruitment support gives you advice on how to secure and succeed in job interviews, including mock interviews and exclusive interview preparation tailored toward your prospective company and role
    • Your expert Career Consultant will help you choose the right certification, and combine it with strategic guidance to make sure you achieve success in your professional journey

    Avoid the negative effects of making the wrong decision about your development journey, have an open Q&A with an expert. 

    What’s included?

    • Consultation with a Career Consultant to corroborate your course choice
    • Unlimited, 6-month access to the DMI Professional Diploma in Digital Marketing Course
    • Official DMI Professional Diploma in Digital Marketing Exam
    • Access to a full Support Team for assistance with examination and study queries
    • Module quizzes, final quizzes, and exam preparation curated for your development by marketing professionals
    • Free DMI Power User Membership including premium content, additional free courses, a community of professionals, CPD tracking, and webinars
    • A professional, industry-oriented CV rewrite*
    • A LinkedIn profile overhaul to maximise your new networking opportunities*

    Certification: DMI Professional Diploma in Digital Marketing

    Vendor: Digital Marketing Institute

    Course prerequisite: There are no formal prerequisites to study this qualification

    Study time: 30 hours

    Key learning objective: Upon completion, you will know more about digital concepts, how they’ve influenced customer behaviour, and how they affect your job and the overall business. You will also be able to meet business objectives by developing, executing, and evaluating digital campaigns that capture and convert customers. Lastly, this Diploma will enable you to recognise the significance of digital marketing strategies and use SEO, social media, paid search (Google Ads), content, ads, and email to stimulate customer interaction.

    *Value-added service that can be added at an additional cost

    Certification details

    ITonlinelearning is a verified DMI Authorised Partner (AP), which means that this certification has been rigorously assessed and approved to meet industry standards.

    Accrediting body
    The Digital Marketing Institute (DMI) is renowned as the global standard in digital marketing education, offering a range of courses and certifications to help professionals master the latest skills and techniques in the field. If you’re looking to become a Digital Marketing Pro, the DMI Diplomas have got you covered! These programmes are expertly crafted to give you an in-depth understanding of everything digital marketing, from developing effective strategies and planning campaigns to executing flawlessly & optimising for maximum results.

    But it’s not just the quality of the education that sets DMI’s Diplomas apart – it’s also the recognition they receive from industry leaders and employers around the world. With a DMI Diploma on your resume, you’ll have the skills and credibility to stand out in today’s job market and take your career to new heights.

    Certification expiry
    Once you have completed your DMI qualification, it stays with you for life! You need not renew or re-certify once obtaining your qualification.

    We are an Accredited Training Organisation (ATO) for the UK’s most esteemed learning providers

    Our courses have been developed in collaboration with industry-leading experts and are created by ITonlinelearning for you, exclusively.

    DMI Professional Diploma in
    Digital Marketing

    What You Will Learn

      Introduction to Digital Marketing

      This unit provides an overview of the digital marketing landscape and the various channels available for reaching and engaging with customers online. The unit covers the key concepts and principles of digital marketing, including the customer journey, online consumer behaviour, and the use of digital marketing tools and platforms. It also provides an introduction to the various digital marketing strategies and the role of digital marketing within an overall marketing mix.

      Content Marketing

      In this unit, you will learn about the importance of creating and distributing valuable, relevant, and consistent content to attract and engage customers. The unit covers the different types of content, including text, images, video, and audio, as well as the various content marketing channels, such as blogs, social media, and email. The unit also covers how to create a content marketing strategy, including the use of personas, content calendars, and metrics for measuring success.

      Social Media Marketing

      In this unit, students will learn about the various social media platforms and how to use them to reach and engage customers. The unit covers the key features and capabilities of platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube, as well as how to create and manage social media profiles and pages. The unit also covers how to use social media for customer engagement, including the use of social listening, influencer marketing, and paid social media advertising.

      Search Engine Optimisation (SEO)

      This unit focuses on the process of optimising a website to improve its visibility and ranking in search engine results pages (SERPs). The unit covers the key principles of SEO, including the use of keywords, meta tags, and other on-page optimisation techniques. It also covers off-page optimisation techniques, such as link building, and how to use various tools and metrics to track and improve SEO performance.

      Paid Search (PPC) with Google Ads

      In this unit, students will learn about pay-per-click (PPC) advertising and how to use Google Ads to create and manage PPC campaigns. The unit covers the key concepts of PPC advertising, including the use of keywords, ad groups, and ad copy, as well as how to target specific audiences and measure campaign performance. It also covers how to optimise campaigns for conversion and how to use various tools and metrics to track and improve PPC performance.

      YouTube & Display Advertising

      This unit covers the use of YouTube and display advertising to reach and engage customers. The unit covers the key features and capabilities of YouTube, including the use of video content, channels, and playlists, as well as how to create and manage YouTube campaigns. It also covers display advertising, including the use of banner ads, rich media, and video ads, and how to use various tools and metrics to track and improve performance.

      Email Marketing

      In this unit, students will learn about the use of email marketing to reach and engage customers. The unit covers the key concepts of email marketing, including the use of email lists, segments, and automation. It also covers the use of various email marketing tools and platforms, such as Mailchimp, Constant Contact, and Campaign Monitor, as well as how to create effective email campaigns and measure their performance.

      Website Optimisation

      This unit focuses on the process of optimising a website to improve its design, functionality, and performance. The unit covers the key principles of website design and development, including the use of HTML, CSS, and JavaScript. It also covers the use of user experience (UX) design principles, such as user research, prototyping, and testing, to ensure that a website is easy to navigate and use. The unit also covers the use of website optimisation tools and techniques, such as A/B testing, heat mapping, and analytics, to improve website performance and increase conversions.

      Analytics Using Google Analytics

      This unit covers the use of analytics to track and measure website performance and customer behaviour. The unit covers the key concepts of web analytics, including the use of metrics, such as page views, bounce rate, and conversion rate, as well as how to use Google Analytics to track and measure website performance. The unit also covers how to use analytics to analyse customer behaviour and segment audiences, as well as how to use analytics to optimise website performance and improve conversions.

      Digital Marketing Strategy

      This unit covers the process of creating and implementing a digital marketing strategy. The unit covers the key concepts and principles of digital marketing strategy, including the use of customer segmentation, targeting, and positioning. It also covers how to use various digital marketing channels and tools to achieve business objectives, such as increasing brand awareness, driving website traffic, and generating leads. The unit also covers how to measure and evaluate the performance of a digital marketing strategy, including the use of metrics and key performance indicators (KPIs).

      Your Success is Assured

      Expert Career Consultants

      Our expert Career Consultants select qualifications that align perfectly with your aspirations by collaborating with you to identify your desired end-goal.

      Certified Tutors

      Our certified Tutors are there to assist you with course questions, exam queries, and revision so you have all the support you need to ace your exams.

      Study Coaches and Mentors

      Your Study Coach and Mentor is dedicated to guiding and supporting you throughout your journey by providing motivation, encouragement, and monitoring progress.

      Experienced Recruitment Advisors

      Your Recruitment Advisor will provide you with the tools you need to succeed, like an industry-oriented CV, LinkedIn profile overhaul, and exclusive resources.

      The Key to Your Success

      Your Expert Career Consultant has received extensive training in the solutions we offer, and they understand that making the wrong choice can have a negative impact on your career, and overall well-being. They’re here to: 

      • Get to know you, your goals, and your experience 
      • Help you through the best options for you
      • Make sure you choose the right path: financially, psychologically, and professionally. 

      Career and Progression Prospects

      Digital Marketing is used in all sectors, but here are a few roles you’re qualified to explore with this certification:

      Digital Marketer

      Digital Marketing Assistant

      Digital Marketing Specialist

      Digital Marketing Manager

      Why Choose ITonlinelearning?

      Customer-Approved Service since 2007

      You will benefit from our perfected learning & development formula by enjoying support that forms the crux of our values and mission. Our TrustScore of 4.9 has remained consistent with thousands of 5-star reviews, so we’re happy to report that our customers agree.

      An Endorsed Qualification & Reputation

      When we say accredited, we mean that official experts from our licensed organisations have evaluated and approved our training material to ensure it meets their refined standards. These qualifications thus make you a credible and reliable professional.

      Tailored Advice & Consulting

      There is no one-size-fits-all approach to achieving personal and professional goals. You deserve career consulting and employability advice tailored toward your specific skills, experience, and aspirations – luckily, this is our forte.

      Full Student Success Team

      To drive your success forward to the finishing line of your goals, our team comprises of professionals available at the press of a button to provide clarity on questions you have regarding your exam booking and preparation, portal and logins, assignments, as well as quizzes. You can also access one-to-one Tutor and Mentor Support so that your queries can be resolved swiftly and comprehensively. Our Tutors are experienced and certified in their fields, too!

      Bolster Your Income Potential & Job Security

      Your certification will provide you with a significant competitive advantage by validating your skills and knowledge – with that, you can either contribute toward your current company or grow in another one.

      Finance that suits your lifestyle

      You shouldn’t have to sacrifice your lifestyle in order to advance your skills. With your development at the forefront of our mission, we have personalised financing options so that you can live comfortably whilst investing in your future.

      View Our Success Stories

      Our TrustScore maintains a steady rating of 4.8 out of 5 stars for excellent service, but don’t take our word for it.

      Projecting Your Salary

      We want to help you achieve the best outcome in your studies so that you can flourish in your selected development pathway.

      £27.6K /

      per year

      Digital Marketing Assistant

      £37.4K /

      per year

      Digital Marketer

      £63.7K /

      per year

      Digital Marketing Director

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      DMI Professional Diploma in Digital Marketing
      Frequently Asked Questions

      You have questions, and we have all the answers

      The Digital Marketing Diploma has roughly 30 hours of course content which you have 24 weeks to work through. The average amount of time it takes to complete the course is 8 to 10 weeks, but this will vary depending on the student.

      • Experienced Marketers looking to upskill
      • Professionals working in sales, marketing, business consultants, and developers – anyone that needs more insight into digital marketing concepts and best practice
      • Entrepreneurs and small business owners.

      The DMI Professional Diploma in Digital Marketing is assessed and awarded by a 3-hour exam. It is split into 3 sections, and you require a minimum score of 60% to pass the exam.

      Of course – 88% of DMI members are working at senior or management level! This is based on a survey of over 1,296 DMI members.