DMI Professional Diploma in Search Marketing

  • For aspiring and practising Search Marketing professionals
  • Earn a globally recognised Diploma accredited by the Digital Marketing Institute (DMI)
  • Climb the ranks of credible Search Marketing specialists to boost your career and progression prospects
  • Qualify and validate your skills with the support of expert Tutors, Study Coaches, and Recruitment Advisors
  • This field is for validation purposes and should be left unchanged.

    DMI Professional Diploma in Search Marketing

    Unlock the power of search marketing and propel your online business to the top of the rankings with the DMI Professional Diploma in Search Marketing. With over 99,000 Google searches processed every second, it’s essential to master the tools and techniques to get your brand seen by the right audience!

    This course provides you with the skills and knowledge to create SEO-optimised content that converts, maximise your PPC advertising clicks, and delve into the data with Google Analytics.

    Alternatively, our Digital Marketing Career Programme is the preferred route for students looking to kickstart their careers and thrive as digital marketing professionals.

    Why study with us?

    • Stay motivated and manage your time effectively through regular one-to-one follow-ups with your certified Tutor and Study Coach
    • You have 24/7 access to your online courses, so you can study at your own pace and save on travel costs
    • Your official certification means that your experience is validated through industry-recognised material and highly valued in the UK (and the world!)
    • Your CV and LinkedIn profile will receive complete makeovers from your Recruitment Advisor to make sure you maximise your chances of securing rewarding opportunities
    • Career and recruitment support gives you advice on how to secure and succeed in job interviews, including mock interviews and exclusive interview preparation tailored toward your prospective company and role
    • Your expert Career Consultant will help you choose the right certification, and combine it with strategic guidance to make sure you achieve success in your professional journey

    Avoid the negative effects of making the wrong decision about your development journey, have an open Q&A with an expert. 

    What’s included?

    • Consultation with a Career Consultant to corroborate your course choice
    • Unlimited, 6-month access to the DMI Professional Diploma in Search Marketing Course
    • Official DMI Professional Diploma in Search Marketing Exam
    • Access to a full Support Team for assistance with examination and study queries
    • Module quizzes, final quizzes, and exam preparation curated for your development by marketing professionals
    • Free DMI Power User Membership including premium content, additional free courses, a community of professionals, CPD tracking, and webinars
    • A professional, industry-oriented CV rewrite*
    • A LinkedIn profile overhaul to maximise your new networking opportunities*

    Certification: DMI Professional Diploma in Search Marketing

    Vendor: Digital Marketing Institute

    Course prerequisite: There are no formal prerequisites to study this qualification

    Study time: 30 hours

    Key learning objective: By the end of this diploma course, you will be able to master the practical aspects of SEO. You will combine thought leadership with technical skills, tools, and tactics, giving you everything you need to plan, implement, and measure a successful SEO campaign. Upon completion, you’ll have the skills to boost your brand’s visibility and stand out in search results.

    *Value-added service that can be added at an additional cost

    Certification details

    ITonlinelearning is a verified DMI Authorised Partner (AP), which means that this certification has been rigorously assessed and approved to meet industry standards.

    Accrediting body
    The Digital Marketing Institute (DMI) is renowned as the global standard in digital marketing education, offering a range of courses and certifications to help professionals master the latest skills and techniques in the field. If you’re looking to become a Digital Marketing Pro, the DMI Diplomas have got you covered! These programmes are expertly crafted to give you an in-depth understanding of everything digital marketing, from developing effective strategies and planning campaigns to executing flawlessly & optimising for maximum results.

    But it’s not just the quality of the education that sets DMI’s Diplomas apart – it’s also the recognition they receive from industry leaders and employers around the world. With a DMI Diploma on your resume, you’ll have the skills and credibility to stand out in today’s job market and take your career to new heights.

    Certification expiry
    Once you have completed your DMI qualification, it stays with you for life! You need not renew or re-certify once obtaining your qualification.

    We are an Accredited Training Organisation (ATO) for the UK’s most esteemed learning providers

    Our courses have been developed in collaboration with industry-leading experts and are created by ITonlinelearning for you, exclusively.

    DMI Professional Diploma in
    Search Marketing

    What You Will Learn

      Introduction to Search Marketing

      Understanding the basics of search marketing and the role it plays in digital marketing.

      Search Engine Optimisation (SEO)

      Learning about the technical and creative aspects of SEO, including keyword research, on-page optimisation, and link building.

      Pay-Per-Click (PPC) Advertising

      Understanding the principles of PPC advertising, including account setup, campaign management, and conversion tracking.

      Local SEO

      Learning about the best practices for optimising local search results, including Google My Business and local citation building.

      Content Marketing and SEO

      Understanding the connection between content marketing and SEO, and how to create content that drives organic search traffic.

      Advanced SEO Techniques

      Learning about advanced SEO techniques, including site structure, schema markup, and international SEO.

      Measuring and Analysing SEO Success

      Understanding how to measure and analyse the success of an SEO campaign, including using Google Analytics and other tracking tools.

      SEO for e-Commerce

      Understanding the specific SEO strategies for e-commerce websites and how to optimise product listings and categories.

      SEO in a Mobile-First World

      Understanding the impact of mobile devices on SEO and how to optimise for mobile search.

      SEO in the Future

      Keeping up with the latest SEO trends, such as voice search and artificial intelligence, and understanding how they will impact SEO in the future.

      Your Success is Assured

      Expert Career Consultants

      Our expert Career Consultants select qualifications that align perfectly with your aspirations by collaborating with you to identify your desired end-goal.

      Certified Tutors

      Our certified Tutors are there to assist you with course questions, exam queries, and revision so you have all the support you need to ace your exams.

      Study Coaches and Mentors

      Your Study Coach and Mentor is dedicated to guiding and supporting you throughout your journey by providing motivation, encouragement, and monitoring progress.

      Experienced Recruitment Advisors

      Your Recruitment Advisor will provide you with the tools you need to succeed, like an industry-oriented CV, LinkedIn profile overhaul, and exclusive resources.

      The Key to Your Success

      Your Expert Career Consultant has received extensive training in the solutions we offer, and they understand that making the wrong choice can have a negative impact on your career, and overall well-being. They’re here to: 

      • Get to know you, your goals, and your experience 
      • Help you through the best options for you
      • Make sure you choose the right path: financially, psychologically, and professionally. 

      Career and Progression Prospects

      Digital Marketing is used in all sectors, but here are a few roles you’re qualified to explore with this certification:

      Digital Marketer

      SEO Executive

      Paid Search & PPC Executive

      Junior Search Specialist

      Why Choose ITonlinelearning?

      Customer-Approved Service since 2007

      You will benefit from our perfected learning & development formula by enjoying support that forms the crux of our values and mission. Our TrustScore of 4.9 has remained consistent with thousands of 5-star reviews, so we’re happy to report that our customers agree.

      An Endorsed Qualification & Reputation

      When we say accredited, we mean that official experts from our licensed organisations have evaluated and approved our training material to ensure it meets their refined standards. These qualifications thus make you a credible and reliable professional.

      Tailored Advice & Consulting

      There is no one-size-fits-all approach to achieving personal and professional goals. You deserve career consulting and employability advice tailored toward your specific skills, experience, and aspirations – luckily, this is our forte.

      Full Student Success Team

      To drive your success forward to the finishing line of your goals, our team comprises of professionals available at the press of a button to provide clarity on questions you have regarding your exam booking and preparation, portal and logins, assignments, as well as quizzes. You can also access one-to-one Tutor and Mentor Support so that your queries can be resolved swiftly and comprehensively. Our Tutors are experienced and certified in their fields, too!

      Bolster Your Income Potential & Job Security

      Your certification will provide you with a significant competitive advantage by validating your skills and knowledge – with that, you can either contribute toward your current company or grow in another one.

      Finance that suits your lifestyle

      You shouldn’t have to sacrifice your lifestyle in order to advance your skills. With your development at the forefront of our mission, we have personalised financing options so that you can live comfortably whilst investing in your future.

      View Our Success Stories

      Our TrustScore maintains a steady rating of 4.8 out of 5 stars for excellent service, but don’t take our word for it.

      Projecting Your Salary

      We want to help you achieve the best outcome in your studies so that you can flourish in your selected development pathway.

      £35.1K /

      per year

      Paid Search Executive

      £40.4K /

      per year

      Paid Search Manager

      £44.5K /

      per year

      Senior Paid Search Manager

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      DMI Professional Diploma in Search Marketing
      Frequently Asked Questions

      You have questions, and we have all the answers

      This course has roughly 30 hours of course content which you have 24 weeks to work through. The average amount of time it takes to complete the course is 8 to 10 weeks, but this will vary depending on the student.

      • Experienced Marketers looking to upskill
      • Professionals working in sales, marketing, business consultants, and developers – anyone that needs more insight into digital marketing concepts and best practice
      • Entrepreneurs and small business owners.

      The DMI Professional Diploma in Search Marketing is assessed and awarded by a 2-hour exam. You require a minimum score of 60% to pass the exam.

      Of course – 88% of DMI members are working at senior or management level! This is based on a survey of over 1,296 DMI members.