DMI Professional Diploma in Social Media Marketing
- For aspiring and practising Social Media Marketing professionals
- Earn a globally recognised Diploma accredited by the Digital Marketing Institute (DMI)
- Climb the ranks of credible Social Media Marketing specialists to boost your career and progression prospects
- Qualify and validate your skills with the support of expert Tutors, Study Coaches, and Recruitment Advisors
DMI Professional Diploma in Social Media Marketing
Connect with billions of people and master social media marketing with the DMI Professional Diploma in Social Media Marketing. This offers unparalleled opportunities to get your message out, and this diploma is your key!
Gain an understanding of social media concepts and master the tools and techniques for researching your audience, competitors, and trends by creating scroll-stopping content, and building social strategies that deliver tangible results.
Alternatively, our Digital Marketing Career Programme is the preferred route for students looking to kickstart their careers and thrive as digital marketing professionals.
What’s included?
- Consultation with a Career Consultant to corroborate your course choice
- Unlimited, 6-month access to the DMI Professional Diploma in Social Media Marketing Course
- Official DMI Professional Diploma in Social Media Marketing Exam
- Access to a full Support Team for assistance with examination and study queries
- Module quizzes, final quizzes, and exam preparation curated for your development by marketing professionals
- Free DMI Power User Membership including premium content, additional free courses, a community of professionals, CPD tracking, and webinars
- A professional, industry-oriented CV rewrite
- A LinkedIn profile overhaul to maximise your new networking opportunities
Certification: DMI Professional Diploma in Social Media Marketing
Vendor: Digital Marketing Institute
Course prerequisite: There are no formal prerequisites to study this qualification
Study time: 25 hours
Key learning objective: You will gain world-class, specialist knowledge and insights in social media marketing whilst developing true expertise under the guidance of DMI Skills Experts, who will teach you social strategy, research, and content creation. Additionally, you will be able to stay current with the latest platform knowledge and strategies, including Tik-Tok, Twitch, and WeChat, as well as learn every aspect of social media marketing with DMI’s 10 comprehensive modules, making you well-equipped to handle any challenge.
Why study with us?
We care about your return on investment
From the moment you enquire, we want to ensure that you are making the right decision about where you invest your time and resources – that’s why we consult with you to ensure your development goals align with your skills and experience.
We value quality
Our staff comprises of certified professionals who are passionate about your success, and our learning materials have been rigorously assessed to ensure adherence to industry standards. We value quality and want to ensure you get the best out of your learning journey.
We have the experience
With thousands of reviews, a consistent TrustScore of 4.9 out of 5, and having helped professionals realise their potential since 2007, we want you to have peace of mind regarding your course and career decisions.
Certification details
ITonlinelearning is a verified DMI Authorised Partner (AP), which means that this certification has been rigorously assessed and approved to meet industry standards.
Accrediting body
The Digital Marketing Institute (DMI) is renowned as the global standard in digital marketing education, offering a range of courses and certifications to help professionals master the latest skills and techniques in the field. If you’re looking to become a Digital Marketing Pro, the DMI Diplomas have got you covered! These programmes are expertly crafted to give you an in-depth understanding of everything digital marketing, from developing effective strategies and planning campaigns to executing flawlessly & optimising for maximum results.
But it’s not just the quality of the education that sets DMI’s Diplomas apart – it’s also the recognition they receive from industry leaders and employers around the world. With a DMI Diploma on your resume, you’ll have the skills and credibility to stand out in today’s job market and take your career to new heights.
Certification expiry
Once you have completed your DMI qualification, it stays with you for life! You need not renew or re-certify once obtaining your qualification.
We are an Accredited Training Organisation (ATO) for the UK’s most esteemed learning providers
Our courses have been developed in collaboration with industry-leading experts and are created by ITonlinelearning for you, exclusively.
DMI Professional Diploma in
Social Media Marketing
What You Will Learn
Social Research
This unit covers the process of researching and understanding the social media landscape and your target audience. It covers the key concepts and tools used to conduct social media research, such as keyword research, competitor analysis, and audience profiling. It also covers how to use social media listening and monitoring tools to track and analyse conversations, trends, and sentiment on social media platforms.
Content Creation
This unit covers the process of creating engaging and effective social media content. It covers the key principles of social media content creation, including the use of storytelling, visual content, and video. It also covers how to use different types of content, such as blog posts, infographics, and live video, to achieve specific business objectives.
Content Outreach
This unit covers the process of promoting and distributing social media content to reach a wider audience. It covers the key principles of content marketing, including the use of influencer marketing, paid promotion, and social advertising. It also covers how to use different content promotion channels, such as email marketing, and how to measure the performance of content outreach campaigns.
This unit covers the process of using Facebook to connect and engage with audiences. It covers the key features and functionalities of the platform, including creating and managing pages, creating and running ads, and tracking analytics. It also covers best practices for creating and managing content, and for engaging with followers and customers.
This unit covers the process of using Twitter to connect and engage with audiences. It covers the key features and functionalities of the platform, including creating and managing profiles, creating and running ads, and tracking analytics. It also covers best practices for creating and managing content, and for engaging with followers and customers.
This unit covers the process of using LinkedIn to connect and engage with audiences. It covers the key features and functionalities of the platform, including creating and managing company pages and personal profiles, creating and running ads, and tracking analytics. It also covers best practices for creating and managing content, and for engaging with followers and customers.
Instagram and Snapchat
This unit covers the process of using Instagram and Snapchat to connect and engage with audiences. It covers the key features and functionalities of these platforms, including creating and managing profiles, creating and running ads, and tracking analytics. It also covers best practices for creating and managing visual content, and for engaging with followers and customers.
YouTube and Social Video
This unit explores the utilisation of YouTube and other social video platforms for connecting and engaging with audiences. It encompasses the crucial features and functionalities of these platforms, such as the creation and management of channels, the execution and management of advertisements, and the monitoring of analytics. Additionally, it provides insights into the best practices for producing and managing video content and for interacting with followers and customers.
Social Customer Service
This unit covers the process of using social media to provide customer service and support. It covers the key principles of social customer service, including the use of social listening and monitoring tools to track and respond to customer inquiries and complaints. It also covers best practices for managing and responding to negative feedback and crisis management.
Strategy and Planning
This unit covers the process of creating and implementing a social media marketing strategy. It covers the key concepts and principles of social media marketing strategy, including the use of customer segmentation, targeting, and positioning. It also covers how to use various social media channels and tools to achieve business objectives, such as increasing brand awareness, driving website traffic, and generating leads.
Your Success is Assured
Expert Career Consultants
Our expert Career Consultants select qualifications that align perfectly with your aspirations by collaborating with you to identify your desired end-goal.
Certified Tutors
Our certified Tutors are there to assist you with course questions, exam queries, and revision so you have all the support you need to ace your exams.
Study Coaches and Mentors
Your Study Coach and Mentor is dedicated to guiding and supporting you throughout your journey by providing motivation, encouragement, and monitoring progress.
Experienced Recruitment Advisors
Your Recruitment Advisor will provide you with the tools you need to succeed, like an industry-oriented CV, Linkedin profile overhaul, and exclusive resources.
The Key to Your Success
Your Expert Career Consultant has received extensive training in the solutions we offer, and they understand that making the wrong choice can have a negative impact on your career, mental health, and overall well-being. They’re here to:
- Get to know you, your goals, and your experience
- Help you through the best options for you
- Make sure you choose the right path: financially, psychologically, and professionally.
Career and Progression Prospects
Digital Marketing is used in all sectors, but here are a few roles you’re qualified to explore with this certification:
Digital Marketer
Social Media Marketer
Social Media Specialist
Social Media Manager
Why Choose ITonlinelearning?
You will benefit from our perfected learning & development formula by enjoying support that forms the crux of our values and mission. Our TrustScore of 4.9 has remained consistent with thousands of 5-star reviews, so we’re happy to report that our customers agree.
When we say accredited, we mean that official experts from our licensed organisations have evaluated and approved our training material to ensure it meets their refined standards. These qualifications thus make you a credible and reliable professional.
There is no one-size-fits-all approach to achieving personal and professional goals. You deserve career consulting and employability advice tailored toward your specific skills, experience, and aspirations – luckily, this is our forte.
To drive your success forward to the finishing line of your goals, our team comprises of professionals available at the press of a button to provide clarity on questions you have regarding your exam booking and preparation, portal and logins, assignments, as well as quizzes. You can also access one-to-one Tutor and Mentor Support so that your queries can be resolved swiftly and comprehensively. Our Tutors are experienced and certified in their fields, too!
Your certification will provide you with a significant competitive advantage by validating your skills and knowledge – with that, you can either contribute toward your current company or grow in another one.
You shouldn’t have to sacrifice your lifestyle in order to advance your skills. With your development at the forefront of our mission, we have personalised financing options so that you can live comfortably whilst investing in your future.
Projecting Your Salary
We want to help you achieve the best outcome in your studies so that you can flourish in your selected development pathway.
per year
Social Media Executive
per year
Social Media Manager
per year
Social Media Director
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DMI Professional Diploma in Social Media Marketing
Frequently Asked Questions
You have questions, and we have all the answers
The Social Media Marketing Diploma has roughly 25 hours of course content which you have 24 weeks to work through. The average amount of time it takes to complete the course is 8 to 10 weeks, but this will vary depending on the student.
- Experienced Marketers looking to upskill
- Professionals working in sales, marketing, business consultants, and developers – anyone that needs more insight into digital marketing concepts and best practice
- Entrepreneurs and small business owners.
The DMI Professional Diploma in Social Media Marketing is assessed and awarded by a 2-hour exam, and you require a minimum score of 60% to pass the exam.
Of course – 88% of DMI members are working at senior or management level! This is based on a survey of over 1,296 DMI members.