Social Research

Who exactly is your audience? What do they do, think, feel, eat, love, hate, and ‘like’? And how do they perceive you? Knowledge is power—and both are captivating.

This module equips you with research techniques to understand your audience, along with cultural and industry trends. Every day, your target audience generates massive amounts of data. Without the right tools and mindset, it’s just overwhelming noise. But with the right approach, you can gain deep insights into their hearts and minds.

Social Content

Facebook kittens. Twitter debates. Instagram filters. People crave content—better content means better opportunities.

What does your audience want to see, like, and share? With strategic planning and targeted scheduling, you can reach the right people effectively.

Create engaging content formats to capture attention across social platforms. Learn how to use cutting-edge tools for planning, and discover content formats, scheduling techniques, and strategies to make your channels stand out.

Facebook, Instagram and Pinterest

Facebook, Instagram, and Pinterest are social media powerhouses, offering brands the opportunity to engage with customers globally. Each platform has unique features, analytics, and quirks.

This module provides an in-depth understanding of how these platforms work, how to make your brand stand out, and why diverse messaging across each is essential for success.

Twitter (X)

Twitter (X) moves to its own rhythm—focusing on what’s happening right now, rather than waiting for engagement. It allows your audience to see, report, and comment on events in real-time.

With a young, affluent, and educated audience, Twitter (X) challenges you to be clever. This module shows you how to succeed on this dynamic platform.

Linkedin

LinkedIn is all about professionalism, providing unique networking opportunities for you and your brand on a global scale.

This module introduces you to LinkedIn’s features, such as Company and Showcase pages, to help create a strong company presence. You’ll explore advertising options like Text ads, Sponsored ads, Sponsored InMails, Display ads, and Dynamic ads, while understanding best practices and measuring campaign success.

LinkedIn can be challenging due to its distinct tone, but mastering it will put you ahead of your competitors. You’ve got this—because we do.

YouTube & Social Video

YouTube: because visuals speak louder than words, and social videos should inspire thousands. Video is now an essential tool in your digital arsenal, accessible to everyone, not just film graduates. Learn how video fits into your broader marketing mix, grow your online audience, and leverage advertising and analytics to create captivating visual campaigns.

Social Apps

If you want to create a buzz online, social apps are where it’s at—fun, engaging, and outside the box, attracting a young audience.

Learn how to effectively use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to connect with your audience. Explore platform features and manage content for maximum impact.

You’ll also learn how to advertise on the apps that fit your brand, and draw inspiration from successful campaigns to TikTok your way to social success.

Social Commerce and Affiliate Marketing

With so many eyes on social media, combining social media and e-commerce pays off. You’ll learn the essentials of social commerce, how to create a successful online shop, and use the latest tools to make buying seamless. Discover how to optimise paid commerce activity, including cart abandonment, and explore affiliate marketing to earn commissions by promoting products or brands you admire.

Think BIG with social influencers—connect with like-minded individuals or reach out to influencers to showcase your brand in their feed and enhance your reach.

Social Customer Service

Social media is uniquely both collective—reflecting billions of voices—and personal, focusing on individual “likes.” This dynamic makes social customer service a key opportunity for your brand to stand out.

This module explores customer experience, including creating buyer personas for better service, understanding which platforms excel in customer support, and how to manage and analyse social customer service effectively. By focusing on customer satisfaction, you’ll build a loyal online community that promotes your brand enthusiastically.

Social Strategy

You’ve got the skills, tools, followers, and big ideas—now learn to bring it all together with advanced social strategies used by leading brands, and understand how social integrates with your overall marketing mix.

This module covers planning a dynamic social media strategy, setting objectives and KPIs, and managing budgets for social media and content production. Turn your social media vision into reality with a strategy that makes your brand shine.