DMI PG Dip
Postgraduate Diploma in Digital Marketing
Transform your marketing career with BPP’s Postgraduate Diploma in Digital Marketing, a programme that blends rigorous academic insights with practical, real-world applications. Designed for professionals at various stages, from Marketing Executives to CEOs, this programme offers cutting-edge digital marketing skills, strategic insights, and the latest industry best practices.
How can a DMI Certification accelerate your career?
£9k
Salary Increase
Graduates got an average £9k salary increase after completing a DMI course.*
86%
More Employable
Graduates got an average €11k salary increase after completing a DMI course.*
79%
Promoted
Graduates got an average €11k salary increase after completing a DMI course.*
*2022 Graduate Survey. ** 2024 Chief Marketing Officer Survey
By the Industry, For the Industry
DMI Social Media is designed and continually updated with input from the DMI Global Industry Advisory Council, featuring some of the world’s most influential marketers. This ensures the course content and curriculum align with the latest trends, practical skills, tools, and best practices in the industry. Download a course brochure to explore the content and modules further.
DMI Postgraduate Diploma Outcomes
What You Will Learn
Professional & Digital Skills
Gain a deep understanding of digital marketing concepts to improve customer experiences and make data-driven decisions. Learn how to manage digital projects, find innovative solutions, and lead high-performing digital marketing teams.
Social Media Marketing
Develop advanced skills to evaluate social media campaigns, use social commerce and social customer service and implement a successful social media content strategy.
Search Marketing & Demand Generation
Optimise paid and organic search campaigns, generate audience interest and capture search intent and use tactics such as SEO and SEM to generate leads and boost ROI.
Analytics and Planning
Learn how to track, measure and analyse data across channels to develop a marketing plan that delivers a seamless user experience and optimises marketing activities.
Business Strategy and Management
Analyse internal and external environments to develop a business strategy that drives profitability. Understand how to build, manage and lead a digital team.
Bonus Content: DMI Membership Hub
Home of Hands-on Learning
When you enrol in this course, you’ll become a DMI Professional Member and gain FREE access to DMI Premium Resources (worth €150). Our Membership Hub is a centre for practical tools and your go-to platform for continuous learning in bite-sized formats. Toolkits, templates, webinars, and expert walkthroughs will help you implement your learning easily and create immediate business impact.
Templates & Toolkits
AI Tools
Download a brochure to learn more about this course and the benefits of DMI Membership.
300,000+ members trust DMI to power up their careers
Who’s this for?
The Postgraduate Diploma in Digital Marketing is suitable for
Admission Requirements
*This course requires a Bachelor’s degree (minimum 2nd class honours) or relevant work experience (minimum of 3 years).
If English is not your first language you may be required to show proficiency in English through an IELTS (Academic)/BPP English Language Test level 6.5 overall with a minimum of 6.0 in no more than 2 components, or equivalent, is the minimum requirement.
About BPP University
At BPP University, our teaching is entirely focused on developing the professional skills and knowledge graduates need for a successful career. We blend academically rigorous study content with practical delivery methods using the latest learning technologies, creating graduates ready to apply their new skills in the workplace straight away. Our outstanding employability statistics validate our approach, and we rank fourth* for the number of UK postgraduate students in highly skilled employment.
* Graduates Outcomes survey 2019/20
What’s included?
Practical Skills, Premium Resources,
and Industry Network
Instant Access to Your Course
Gain immediate access to the latest course content, updated to reflect current trends and industry developments, from AI to GA4. Learn anytime, anywhere with our flexible learning experience platform
A Globally Recognised Certification
Earn a globally recognised certification, valued by employers, to advance your digital marketing career.
DMI Professional Membership
Premium resources, including toolkits and templates crafted by leading industry experts, to help you apply your learning effectively. Get inspired by the latest case studies, articles, and industry reports.
Connect with the Industry
Connect with over 300,000 industry professionals in the DMI Network to ask questions and share ideas.
Continuous Professional Development (CPD)
Comprehensive CPD activities for continuous learning, from live webinars to micro-lessons. Earn and record CPD credits to keep your skills and certification current.
Skills Test & Practice Exams
Measure your skills against industry standards and receive a detailed skills assessment report for areas such as digital strategy and SEO. Prepare for the certification exam with our practice exam to know what to expect.
The DMI Student Support Team
With a support team available to assist you, we ensure you’re never alone throughout your online learning journey.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable, and, most importantly, bring current industry expertise to the course.
Support Team
No matter what you need, our support team is ready to help whenever you need them.
DMI Postgraduate Diploma in Digital Marketing
Frequently Asked Questions
You have questions, and we have all the answers
This Postgraduate Diploma in Digital Marketing is a part time program which will run over a period of 4 terms, and each term consists of 15 weeks.You will have further weeks for assessment preparation and submission leading into holiday weeks before the next term starts. (The total duration of the program is 16 months, divided into 4 terms.)
At the end of each module, there will be assessments such as recorded presentations and written assignments e.g. a case study response and digital marketing plan.
Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.
You will be awarded a Postgraduate Diploma in Digital Marketing which is the level 7 diploma qualification as per the Framework for Higher Education Qualifications (FHEQ). Level 7 qualifications are categorised as postgraduate level and include qualifications such as Master’s degrees, Postgraduate Diplomas, and Postgraduate Certificates.
This means that your degree will be recognised at this level in the UK and as level 7 in Europe (EQF), level 9 in Ireland (NFQ), level 11 in Scotland (SCQF), and beyond.
Applicants must meet the minimum requirements for entry which are:
A Bachelor’s degree (minimum 2nd class honours) or relevant work experience ( minimum of 3 years). If English is not your first language you may be required to show proficiency in English through an IELTS (Academic)/BPP English Language Test level 6.5 overall with a minimum of 6.0 in no more than 2 components, or equivalent, is the minimum requirement.
If you do not meet these requirements our learning advisors can recommend the best course to suit your level and skills.
