
DMI Digital and Social Selling Certificate
- For aspiring and practising Digital Marketing professionals
- Earn a globally recognised Associate Certificate accredited by the Digital Marketing Institute (DMI)
- Climb the ranks of credible Digital and Social Marketing specialists to boost your career and progression prospects
- Qualify and validate your skills with the support of expert Tutors, Study Coaches, and Recruitment Advisors

DMI Digital & Social Selling
Incorporating digital marketing tools and practices into your social media strategy is crucial for achieving your targets and increasing your OTE!
This Associate Certificate teaches you everything you need to know about incorporating digital tools and practices into your social selling strategy to find, target, attract and engage prospects, close sales, and build deeper post-sales relationships using a range of new social media tactics & tools.
Once completing their DMI Digital and Social Selling certificate, many of our students have benefitted from completing the DMI Professional Diploma in Social Media Marketing to validate their skills in boosting sales. Alternatively, our Digital Marketing Career Programme is the preferred route for students looking to kickstart their careers as Digital Marketing Professionals.
What’s included?
- Consultation with a Career Consultant to corroborate your course choice
- Unlimited, 3-month access to the DMI Associate Certificate in Digital and Social Selling Course
- Official DMI Associate Certificate in Digital and Social Selling Exam
- Access to a full Support Team for assistance with examination and study queries
- Module quizzes, final quizzes, and exam preparation curated for your development by marketing professionals
- Free DMI Power User Membership including premium content, additional free courses, a community of professionals, CPD tracking, and webinars
- A professional, industry-oriented CV rewrite
- A LinkedIn profile overhaul to maximise your new networking opportunities
Certification: DMI Associate Certificate in Digital and Social Selling
Vendor: Digital Marketing Institute
Course prerequisite: There are no formal prerequisites to study this qualification
Study time: 9 hours
Key learning objective: Upon completion of this course, you will have the knowledge and skills required to implement social selling techniques and target buyer personas using social intelligence and analytics. Additionally, you can plan and execute effective targeted marketing campaigns that resonate with your audience whilst managing and optimising your content to maximise conversions and customer engagement – amongst other critical skills and focus areas.
Why study with us?
We care about your return on investment
From the moment you enquire, we want to ensure that you are making the right decision about where you invest your time and resources – that’s why we consult with you to ensure your development goals align with your skills and experience.
We value quality
Our staff comprises of certified professionals who are passionate about your success, and our learning materials have been rigorously assessed to ensure adherence to industry standards. We value quality and want to ensure you get the best out of your learning journey.
We have the experience
With thousands of reviews, a consistent TrustScore of 4.9 out of 5, and having helped professionals realise their potential since 2007, we want you to have peace of mind regarding your course and career decisions.
Certification details
ITonlinelearning is a verified DMI Authorised Partner (AP), which means that this certification has been rigorously assessed and approved to meet industry standards.
Accrediting body
The Digital Marketing Institute (DMI) is renowned as the global standard in digital marketing education, offering a range of courses and certifications to help professionals master the latest skills and techniques in the field. A popular option for those looking to upskill quickly are DMI’s Short Courses.
From email marketing and content strategy to mobile marketing and search engine optimisation, DMI’s Short Courses cover a wide range of topics, allowing you to choose the area that’s most relevant to your career. They are packed with expert insights, practical knowledge, and real-world case studies, ensuring you get the very best in digital marketing education. Plus you can learn at your own pace, making them the perfect choice for busy professionals.
DMI Short Courses can also earn you credits towards a full certification, allowing you to continue your learning and expand your skill set even further!
Certification expiry
Once you have completed your DMI qualification, it stays with you for life! You need not renew or re-certify once obtaining your qualification.

We are an Accredited Training Organisation (ATO) for the UK’s most esteemed learning providers
Our courses have been developed in collaboration with industry-leading experts and are created by ITonlinelearning for you, exclusively.
DMI Associate Certificate in
Digital and Social Selling
What You Will Learn
Fundamentals of Social Selling
This module will cover how the buying journey has fundamentally changed. Learn how social media helps with delivering your message and how to integrate digital sales tools.
Finding and Targeting Prospects
Craft and refine target personas. Use social intelligence and listening tools to monitor online interactions and behavior. Use digital research to help you show up at the right time.
Attracting Customers
Learn techniques to show up in your target’s social feeds. Create and curate content for social selling and build a network of buyers.
Increasing Engagement
A deep look at the needs and motivations of buyers. Curate content that they desire to see. Analyse how best to satisfy and build a lasting rapport.
Closing and Retaining
This module covers how to keep building your buyer community and use social to engage and convert more. You’ll also learn how to up-sell and cross-sell via digital platforms.
Your Success is Assured
Expert Career Consultants
Our expert Career Consultants select qualifications that align perfectly with your aspirations by collaborating with you to identify your desired end-goal.
Certified Tutors
Our certified Tutors are there to assist you with course questions, exam queries, and revision so you have all the support you need to ace your exams.
Study Coaches and Mentors
Your Study Coach and Mentor is dedicated to guiding and supporting you throughout your journey by providing motivation, encouragement, and monitoring progress.
Experienced Recruitment Advisors
Your Recruitment Advisor will provide you with the tools you need to succeed, like an industry-oriented CV, Linkedin profile overhaul, and exclusive resources.
The Key to Your Success
Your Expert Career Consultant has received extensive training in the solutions we offer, and they understand that making the wrong choice can have a negative impact on your career, and overall well-being. They’re here to:
- Get to know you, your goals, and your experience
- Help you through the best options for you
- Make sure you choose the right path: financially, psychologically, and professionally.
Career and Progression Prospects
Digital Marketing is used in all sectors, but here are a few roles you’re qualified to explore with this certification:
Social Media Executive
Digital Marketing Assistant
Digital Content Executive
Social Media Manager

Why Choose ITonlinelearning?
You will benefit from our perfected learning & development formula by enjoying support that forms the crux of our values and mission. Our TrustScore of 4.9 has remained consistent with thousands of 5-star reviews, so we’re happy to report that our customers agree.
When we say accredited, we mean that official experts from our licensed organisations have evaluated and approved our training material to ensure it meets their refined standards. These qualifications thus make you a credible and reliable professional.
There is no one-size-fits-all approach to achieving personal and professional goals. You deserve career consulting and employability advice tailored toward your specific skills, experience, and aspirations – luckily, this is our forte.
To drive your success forward to the finishing line of your goals, our team comprises of professionals available at the press of a button to provide clarity on questions you have regarding your exam booking and preparation, portal and logins, assignments, as well as quizzes. You can also access one-to-one Tutor and Mentor Support so that your queries can be resolved swiftly and comprehensively. Our Tutors are experienced and certified in their fields, too!
Your certification will provide you with a significant competitive advantage by validating your skills and knowledge – with that, you can either contribute toward your current company or grow in another one.
You shouldn’t have to sacrifice your lifestyle in order to advance your skills. With your development at the forefront of our mission, we have personalised financing options so that you can live comfortably whilst investing in your future.
Projecting Your Salary
We want to help you achieve the best outcome in your studies so that you can flourish in your selected development pathway.
per year
Social Media Executive
per year
Social Media Manager
per year
Social Media Director
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DMI Associate Certificate in Digital and Social Selling
Frequently Asked Questions
You have questions, and we have all the answers
This Associate Certificate contains approximately 9 hours of course material or content. How long it takes to complete will rely on each student as learning abilities may vary.
Anyone is eligible to take this Associate Certificate as there are no prerequisite qualifications you need to achieve. If you are looking to gain further insight into digital and social selling or if you fill a role in business, marketing, product management, or are an entrepreneur, this is a fantastic starting point for you!
This Associate Certificate is awarded and assessed through a 1-hour long exam that includes a range of different question formats. You require a minimum score of 60% to pass the exam.
Of course – 88% of DMI members are working at senior or management level! This is based on a survey of over 1,296 DMI members.