The Digital Marketing Essentials short course is accredited by the Digital Marketing Institute. It is a globally recognised certification that provides you with better understanding of digital marketing and why it is becoming an important part of everyday marketing. In this course you will explore online consumer behaviour, identify digital opportunities, how to create an online presence, key digital marketing concepts and terminology, email marketing, social media platforms, brand management, understand the relevant laws and guidelines, learn about SMART goals, and how to measure performance with data metrics and analytics.
DMI Digital Marketing Essentials Certificate
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Course Information
Digital Marketing Essentials Certificate
Course Details
Certification: Associate Certificate in Digital Marketing Essentials
Vendor: Digital Marketing Institute
Course prerequisite: There are no entry requirements for this qualification
Study time: 6 hours
Exam Details
The assessment is a 1 hour online exam. The exam includes a range of difference question formats. You need to achieve a minimum of 60% to pass the exam.
Successful completion leads to an Associate level certification.
What's Included
- Digital Marketing Essentials course
- 12 weeks unlimited access
- Tutor support with a qualified tutor
- Learner support from a dedicated team
- Career support
Career Path Opportunities
- Junior Marketing Assistant
- Sales and Marketing Executive
- Social Media Assistant
- Marketing Assistant
- Junior Digital Marketer
Become a Member & join the global community
Why Learn With Us
Let us help you become the best you can be.
Career Support
Students receive access to our recruitment resource pack which includes our CV review guide, enabling you to showcase your new skills.
Student Support
Our dedicated student support team is only a phone call or email away, to answer your questions and help you prepare for exams.
Flexible Finance
Our 0% interest finance plans are fully flexible and range from 6 to 12 months, allowing you to enrol on your course with complete peace of mind.
Partnered with Leaders
We partner with the world’s leading course providers to make sure you have high-quality learning materials that will accelerate your learning.
Expert Team
Our team undergo daily training for the latest updates and demands in the industry, to help find you the perfect role to begin your career.
Take the Digital Diagnostic Challenge
See exactly where your're knowledge is and where you can improve.
Course Curriculum
Digital Marketing Essentials
- The Digital Opportunity
- Websites and Email
- Social Media and Social Selling
- Social Customer Service
- Digital Challenges and Risks
- Digital Mindset
Why Get Qualified?
Gain new skills and knowledge
Thinking ahead and learning the skills needed to move forward in your current career path will mean you are more likely to be considered for future roles.
Gain credibility early in your career
A certification from ITonlinelearning shows prospective employees that you have the right skills and credentials needed to succeed in your career.
Increase your opportunity for promotion
Gaining the right set of qualifications will increase your chances of moving up the career ladder, giving you the opportunity to increase your salary.

Average Salary Projection
Average Salary
Digital Marketer
£43k
Average Salary
You Can Earn
£28k
Average Salary
Social Media Assistant
£25k
Salary Projection
Average Salary
Marketing Assistant
£28k
You can earn an average of £28k a year