Social media is a modern-day phenomenon that allows us to connect with billions of people all over the world. It’s never been easier to get your message out there to the masses, making it the perfect marketing channel for brands. What’s more, the power of a simple viral video can take you to worldwide success overnight, something that many companies can only dream of.
Whether you’re a TikTok influencer looking to pursue a career in Social Media Marketing, an experienced marketer wanting to keep up to date with the latest trends, or a business owner looking to build brand awareness and generate growth using social media channels, this course is perfect for you.
The Professional Diploma in Social Media Marketing is accredited by the Digital Marketing Institute. It is a specialist certification that keeps your knowledge relevant, and in demand. This course will help you understand key social media concepts and help you gain a solid understanding of the tools and techniques that are used when researching your audience, competitors and the multitude of trends that exist in different cultures and industries. You will also learn how to create scroll-stopping content over various social platforms including Facebook, Twitter, LinkedIn, Instagram and Snapchat. In addition, you will learn how to automate the marketing process, the importance of paid promotion and how to make friends and influence people.
