Paid search advertising allows companies to pay search engines to place their ads higher on relevant search engine results pages (SERPs) with the aim of driving traffic to their website. Pay-per-click — or PPC advertising — is the most common form of paid search and can make a huge difference to online performance.
The DMI Paid Search (PPC) Certificate provides you with the skills and knowledge you need to successfully run a PPC campaign and familiarise yourself with search marketing.
In this DMI PPC course, you will learn the difference between paid and organic search, how to create an optimised paid search campaign, manage a paid search budget, effectively manage and improve your campaign tactics, and how to present the results of your paid search campaigns.
The DMI Paid Search (PPC) Certificate is fully accredited by the Digital Marketing Institute. The DMI is a globally recognised organisation that has over 200,000 members and over 25,000 certified professionals around the world, so it is highly respected and well-established in the sector.
We have a wide range of DMI Short Courses, so keep up to date with digital marketing with ITonlinelearning.
