The Paid Media (PPC) short course is accredited by the Digital Marketing Institute. It is a globally recognised certification that provides you with the skills and knowledge to successfully run a PPC campaign and familiarise yourself with search marketing. In this course you will learn the difference between paid and organic search, how to create an optimised paid search campaign, manage a paid search budget, effectively manage and improve your campaign tactics, and how to present the results of your paid search campaigns.
DMI Paid Media (PPC) Certificate
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Course Information
Paid Media (PPC) Certificate
Course Details
Certification: Associate Certificate in Paid Media (PPC)
Vendor: Digital Marketing Institute
Course prerequisite: There are no entry requirements for this qualification
Study time: 8 hours
Exam Details
The assessment is a 60 minute online exam, with 40 multiple choice questions. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
What's Included
- Paid Media (PPC) course
- 12 weeks unlimited access
- Tutor support with a qualified tutor
- Learner support from a dedicated team
- Career support
Career Path Opportunities
- PPC Specialist
- PPC Search Manager
- Digital Marketing Manager
- Sales Director
- Head of Digital
Become a Member & join the global community
Why Learn With Us
Let us help you become the best you can be.
Career Support
Students receive access to our recruitment resource pack which includes our CV review guide, enabling you to showcase your new skills.
Student Support
Our dedicated student support team is only a phone call or email away, to answer your questions and help you prepare for exams.
Flexible Finance
Our 0% interest finance plans are fully flexible and range from 6 to 12 months, allowing you to enrol on your course with complete peace of mind.
Partnered with Leaders
We partner with the world’s leading course providers to make sure you have high-quality learning materials that will accelerate your learning.
Expert Team
Our team undergo daily training for the latest updates and demands in the industry, to help find you the perfect role to begin your career.
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Course Curriculum
Paid Media (PPC)
- Search Marketing and eCommerce
- Productivity and Creating Optimised Campaigns
- Managing and Improving Campaigns
- Visualising and Presenting Results
Why Get Qualified?
Gain new skills and knowledge
Thinking ahead and learning the skills needed to move forward in your current career path will mean you are more likely to be considered for future roles.
Gain credibility early in your career
A certification from ITonlinelearning shows prospective employees that you have the right skills and credentials needed to succeed in your career.
Increase your opportunity for promotion
Gaining the right set of qualifications will increase your chances of moving up the career ladder, giving you the opportunity to increase your salary.

Average Salary Projection
Average Salary
Sales Director
£46k
Average Salary
You Can Earn
£43k
Average Salary
PPC Executive
£30k
Salary Projection
Average Salary
PPC Search Manager
£43k
You can earn an average of £43k a year