DMI Digital Marketing Essentials Certificate

  • For aspiring and practising Digital Marketing professionals
  • Earn a globally recognised Associate Certificate accredited by the Digital Marketing Institute (DMI)
  • Climb the ranks of credible Digital Marketing specialists to boost your career and progression prospects
  • Qualify and validate your skills with the support of expert Tutors, Study Coaches, and Recruitment Advisors
  • This field is for validation purposes and should be left unchanged.

    DMI Digital Marketing Essentials

    With the rapid evolution of the digital landscape, it’s essential for you to keep up to date with the latest digital marketing trends and strategies. Without digital marketing knowledge, you could fall behind competitors and miss opportunities.

    Embrace digital marketing to benefit your business with the Digital Marketing Essentials Certificate from the DMI: you will gain an understanding of digital marketing including online consumer behaviour, key digital marketing concepts and terminology, social media platforms, email marketing & brand management.

    Once completing their DMI Digital Marketing Essentials, many of our students have benefitted from completing the DMI Professional Diploma in Digital Marketing to achieve the world’s most recognised Digital Marketing Diploma. Alternatively, our Digital Marketing Career Programme is the preferred route for students looking to kickstart their careers as Digital Marketing Professionals.

    Why study with us?

    • Stay motivated and manage your time effectively through regular one-to-one follow-ups with your certified Tutor and Study Coach
    • You have 24/7 access to your online courses, so you can study at your own pace and save on travel costs
    • Your official certification means that your experience is validated through industry-recognised material and highly valued in the UK (and the world!)
    • Your CV and LinkedIn profile will receive complete makeovers from your Recruitment Advisor to make sure you maximise your chances of securing rewarding opportunities
    • Career and recruitment support gives you advice on how to secure and succeed in job interviews, including mock interviews and exclusive interview preparation tailored toward your prospective company and role
    • Your expert Career Consultant will help you choose the right certification, and combine it with strategic guidance to make sure you achieve success in your professional journey

    Avoid the negative effects of making the wrong decision about your development journey, have an open Q&A with an expert. 

    What’s included?

    • Consultation with a Career Consultant to corroborate your course choice
    • Unlimited, 3-month access to the DMI Associate Certificate in Digital Marketing Essentials Course
    • Official DMI Associate Certificate in Digital Marketing Essentials Exam
    • Access to a full Support Team for assistance with examination and study queries
    • Module quizzes, final quizzes, and exam preparation curated for your development by marketing professionals
    • Free DMI Power User Membership including premium content, additional free courses, a community of professionals, CPD tracking, and webinars
    • A professional, industry-oriented CV rewrite*
    • A LinkedIn profile overhaul to maximise your new networking opportunities*

    Certification: DMI Associate Certificate in Digital Marketing Essentials
    Vendor: Digital Marketing Institute
    Course prerequisite: There are no formal prerequisites to study this qualification
    Study time: 6 hours
    Key learning objective: In this course, you will learn how to optimise the customer journey across channels, covering web concepts, user experience, social media, social customer service, data security, data analytics, and reporting. You’ll develop essential skills to enhance engagement, performance, and customer satisfaction.

    *Value-added service that can be added at an additional cost

    Certification details

    ITonlinelearning is a verified DMI Authorised Partner (AP), which means that this certification has been rigorously assessed and approved to meet industry standards.

    Accrediting body
    The Digital Marketing Institute (DMI) is renowned as the global standard in digital marketing education, offering a range of courses and certifications to help professionals master the latest skills and techniques in the field. A popular option for those looking to upskill quickly are DMI’s Short Courses.

    From email marketing and content strategy to mobile marketing and search engine optimisation, DMI’s Short Courses cover a wide range of topics, allowing you to choose the area that’s most relevant to your career. They are packed with expert insights, practical knowledge, and real-world case studies, ensuring you get the very best in digital marketing education. Plus you can learn at your own pace, making them the perfect choice for busy professionals.

    DMI Short Courses can also earn you credits towards a full certification, allowing you to continue your learning and expand your skill set even further!

    Certification expiry
    Once you have completed your DMI qualification, it stays with you for life! You need not renew or re-certify once obtaining your qualification.

    We are an Accredited Training Organisation (ATO) for the UK’s most esteemed learning providers

    Our courses have been developed in collaboration with industry-leading experts and are created by ITonlinelearning for you, exclusively.

    DMI Associate Certificate in
    Digital Marketing Essentials

    What You Will Learn

      The Digital Opportunity

      This unit covers the overall digital marketing opportunity, including the growth and importance of digital channels and the benefits they offer to businesses. It also covers the key trends and challenges of digital marketing, such as the rise of mobile, the growing importance of data and analytics, and the increasing use of automation and artificial intelligence.

      Websites and Email

      This unit covers the basics of website design, development and optimisation, including how to create effective website content and layout, and how to use website analytics to measure performance and improve user experience. It also covers the basics of email marketing, including how to create effective email campaigns, segment lists and use automation to improve the performance of email marketing.

      Social Media and Social Selling

      This unit covers the basics of social media marketing, including how to create effective social media content and campaigns, and how to use social media analytics to measure performance and improve engagement. It also covers the basics of social selling, including how to use social media channels to generate leads and build relationships with customers.

      Social Customer Service

      This unit covers the basics of social customer service, including how to use social media channels to provide customer service and support. It covers the key principles of social customer service, including the use of social listening and monitoring tools to track and respond to customer inquiries and complaints. It also covers best practices for managing and responding to negative feedback and crisis management.

      Digital Challenges and Risks

      This unit covers the challenges and risks associated with digital marketing, including the importance of data privacy and security, the potential for fraud and scams, and the potential for negative impact on brand reputation. It also covers the legal and ethical considerations of digital marketing, such as the use of cookies, data protection regulations, and e-privacy.

      Digital Mindset

      This unit covers the importance of a digital mindset and how to develop one. It covers the key skills and attributes that are important in a digital marketing role, such as creativity, strategic thinking, and data-driven decision making. It also covers how to stay up-to-date with the latest digital marketing trends and technologies, and how to continuously learn and improve in a digital marketing role.

      Your Success is Assured

      Expert Career Consultants

      Our expert Career Consultants select qualifications that align perfectly with your aspirations by collaborating with you to identify your desired end-goal.

      Certified Tutors

      Our certified Tutors are there to assist you with course questions, exam queries, and revision so you have all the support you need to ace your exams.

      Study Coaches and Mentors

      Your Study Coach and Mentor is dedicated to guiding and supporting you throughout your journey by providing motivation, encouragement, and monitoring progress.

      Experienced Recruitment Advisors

      Your Recruitment Advisor will provide you with the tools you need to succeed, like an industry-oriented CV, LinkedIn profile overhaul, and exclusive resources.

      The Key to Your Success

      Your Expert Career Consultant has received extensive training in the solutions we offer, and they understand that making the wrong choice can have a negative impact on your career, and overall well-being. They’re here to: 

      • Get to know you, your goals, and your experience 
      • Help you through the best options for you
      • Make sure you choose the right path: financially, psychologically, and professionally. 

      Career and Progression Prospects

      Digital Marketing is used in all sectors, but here are a few roles you’re qualified to explore with this certification:

      Junior Digital Marketer

      Digital Marketing Assistant

      Social Media Assistant

      Assistant Digital Marketer

      Why Choose ITonlinelearning?

      Customer-Approved Service since 2007

      You will benefit from our perfected learning & development formula by enjoying support that forms the crux of our values and mission. Our TrustScore of 4.9 has remained consistent with thousands of 5-star reviews, so we’re happy to report that our customers agree.

      An Endorsed Qualification & Reputation

      When we say accredited, we mean that official experts from our licensed organisations have evaluated and approved our training material to ensure it meets their refined standards. These qualifications thus make you a credible and reliable professional.

      Tailored Advice & Consulting

      There is no one-size-fits-all approach to achieving personal and professional goals. You deserve career consulting and employability advice tailored toward your specific skills, experience, and aspirations – luckily, this is our forte.

      Full Student Success Team

      To drive your success forward to the finishing line of your goals, our team comprises of professionals available at the press of a button to provide clarity on questions you have regarding your exam booking and preparation, portal and logins, assignments, as well as quizzes. You can also access one-to-one Tutor and Mentor Support so that your queries can be resolved swiftly and comprehensively. Our Tutors are experienced and certified in their fields, too!

      Bolster Your Income Potential & Job Security

      Your certification will provide you with a significant competitive advantage by validating your skills and knowledge – with that, you can either contribute toward your current company or grow in another one.

      Finance that suits your lifestyle

      You shouldn’t have to sacrifice your lifestyle in order to advance your skills. With your development at the forefront of our mission, we have personalised financing options so that you can live comfortably whilst investing in your future.

      View Our Success Stories

      Our TrustScore maintains a steady rating of 4.8 out of 5 stars for excellent service, but don’t take our word for it.

      Projecting Your Salary

      We want to help you achieve the best outcome in your studies so that you can flourish in your selected development pathway.

      £27.6K /

      per year

      Digital Marketing Assistant

      £37.4K /

      per year

      Digital Marketer

      £52.1K /

      per year

      Digital Marketing Director

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      DMI Associate Certificate in Digital Marketing Essentials
      Frequently Asked Questions

      You have questions, and we have all the answers

      This Essentials course contains approximately 6 hours of course material or content. How long it takes to complete will rely on each student as learning abilities may vary.

      Anyone is eligible to take this Associate Certificate as there are no prerequisite qualifications you need to achieve. If you are looking to gain further insight into the fundamentals of digital marketing or if you fill a role in customer service, IT, HR, finance, sales, admin, or data, this is a fantastic starting point for you!

      This Associate Certificate is awarded and assessed through a 1-hour long exam that includes a range of different question formats. You require a minimum score of 60% to pass the exam.

      Of course – 88% of DMI members are working at senior or management level! This is based on a survey of over 1,296 DMI members.