Search Engines are at the epicentre of the internet. It’s estimated that Google alone processes approximately 63,000 search queries every second, you probably made a search query to get to this page – that’s why search marketing is vital for online businesses.
Whether you are a complete beginning looking to pursue a career in Digital Marketing, an experienced marketer wanting to develop their technical skills in search marketing, or a business owner looking to get their company ranking number one in search engines, this specialist diploma is perfect for you.
The Professional Diploma in Search Marketing is accredited by the Digital Marketing Institute. It is a globally recognised certification that will help you gain a deeper understanding into SEO and paid search. You will learn how to climb the ranks in Google, master the tools and tricks to get your brand seen, create keyword-rich content that leads to conversions, maximise every click that comes from PPC advertising, and delve into the data with Google Analytics.